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Taylor Swift can absolutely sue Trump over the fake endorsement images he reposted. Winning a lawsuit might be harder. [Video]

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Global Marketing Strategies

Should Taylor Swift sue Donald Trump or just shake it off?

It’s a dilemma that arose on Sunday, when Trump reposted — or “re-Truthed” as it’s called on his Truth Social platform — images falsely showing Swift and her fans appearing to endorse the GOP presidential candidate.

“I accept!” the former president captioned the post, which included an apparently AI-generated campaign poster showing the pop star in a red, white, and blue top hat urging, “Taylor Wants You To Vote For Donald Trump.”

“You’re going to get sued,” one angry Swift fan quickly replied. “I see a cease and desist order,” another predicted.

Legal experts and celebrity lawyers told Business Insider that Swift could, indeed, sue the former president, including on federal grounds of trademark infringement and false advertising. She could even try to take advantage of some states’ laws against deepfakes in election communications, some said.

But the experts differed widely on whether Swift would ultimately succeed …

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