mParticle [Video]

mParticle’s customer data platform empowers you to do more with your data. Sophisticated marketers use mParticle to orchestrate data across their entire growth stack, enabling them to win in key customer journey moments.

The Braze and mParticle integration allows you to seamlessly control the flow of information between the two systems:

• Sync mParticle audiences to Braze for Braze campaign and Canvas segmentation.
• Share data across the two platforms. This can be done through the mParticle kit integration and the server-to-server integration.
• Send Braze user interaction to mParticle through Currents, making it actionable across the entire growth stack.

Audiences

Use Braze and mParticle’s partnership to configure your integration and import mParticle audiences directly into Braze for retargeting, creating a full loop of data from one system to another. Any integration you set up will count toward your account’s data point volume.

Forwarding Audiences

mParticle offers three ways to set cohort membership attributes, controlled by the “Send Segments As” configuration setting. Refer to the following sections for …