How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
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Can AI truly replicate the screams of a man on fire? Video game performers want their work protected

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For hours, motion capture sensors tacked onto Noshir Dalal’s body tracked his movements as he unleashed aerial strikes, overhead blows and single-handed attacks that would later show up in a video game. He eventually swung the sledgehammer gripped in his hand so many times that he tore a tendon in his forearm. By the end of the day, he couldn’t pull the handle of his car door open.Video above: SAG-AFTRA reaches deal to end strike for actorsThe physical strain this type of motion work entails, and the hours put into it, are part of the reason why he believes all video-game performers should be protected equally from the use of unregulated artificial intelligence.Video game performers say they fear AI could reduce or eliminate job opportunities because the technology could be used to replicate one performance into a number of other movements without their consent. That’s a concern that led the …

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