Harley-Davidson CEO compares himself to Taliban in newly unearthed video as shocked fans say brand can ‘crash and burn’

HARLEY-Davidson’s Jochen Zeitz is being slammed after newly resurfaced footage shows the CEO comparing himself to the Taliban. 

The shocking comments were made in 2020, the same year Zeitz took over the iconic motorcycle company and sought to rebrand it as more sustainable. 

Video of Zeitz’s comments at a conference in Switzerland went viral on social media after one X user shared it earlier this month, accusing Zeitz, who is German, of being “woke.”

In the clip, Zeitz is seen giving a speech on his efforts to make Harley-Davidson Inc. more eco-friendly. 

Before he joined the company, he served as a board member of Kiering, the parent company of Gucci, Puma, and …