Selecting the right keywords is crucial when setting up an AdWords campaign, similar to choosing keywords for an SEO campaign. Tools like SEMrush, for example, allow us to look at competitors’ websites and see both organic and paid search traffic. We can then find out which keywords they are bidding on, their search volumes, and even their average cost-per-click.
Additionally, SEMrush helps to identify new and removed keywords, understand competition, and analyse ad copy. This gives a complete view of a competitor’s pay-per-click campaign, including seasonal bidding patterns. It’s also vital to avoid relying solely on Google’s keyword suggestions, as they might not always provide the best options. Instead, thorough research and analysis using tools like SEMrush can ensure a well-informed and effective campaign strategy.
Key Takeaways
- Keyword selection for AdWords is as crucial as for SEO.
- SEMrush provides comprehensive data on competitors’ keywords and ad strategies.
- Avoid relying solely on Google’s keyword suggestions.
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