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Razorbacks partner with Lowell brewery to create brand of beer [Video]

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Strategic Partnerships and Alliances

THE COMPANY SAID IT EXPECTS ITS STRONG GROWTH TO CONTINUE. THE ARKANSAS RAZORBACKS ARE BRANCHING OUT THEIR MARKETING PARTNERSHIPS. THE HOGS ARE TEAMING UP WITH A LOCAL CRAFT BREWERY FOR THEIR OWN BRAND OF BEER. THE RAZORBACKS ARE PARTNERING WITH GOATLAB BREWERY OUT OF LOWELL FOR THE ‘TUSK’ DRAFT BEER BRAND. THE TEAM SAYS THIS PARTNERSHIP WILL GIVE FANS UNIQUE OFFERING AT GAMES AND GENERATE N-I-L SUPPORT FOR RAZORBACK STUDENT- ATHLETES THROUGH ARKANSAS EDGE. HERE’S MORE FROM THE OWNER OF GOAT LAB BREWERY. <> (“So we were trying to find a way that we can help the Nil program and the Arkansas Edge. We came up with an idea. Let’s create a beer and let the proceeds from that beer benefit the student athletes. Now, of course, they can’t advertise a beer, but we can, sell the beer and give them the proceeds. So we came up with a good …

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