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Epic launches own app store, Fortnite back for iPhones in Europe [Video]

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Mobile Marketing
Epic Games is finally getting to go direct to consumers on mobile devices.Photo: Chris DELMAS / AFP/FileSource: AFP

Fortnite-creator Epic Games launched its own app store Friday that allows users to bypass the stores run by Apple and Google after waging a years-long battle to directly offer its games to smartphone users.

The Epic Games Store is available to users of Android phones worldwide and for iPhone and iPad users in Europe.

The launch of the store comes after Epic waged legal battles and lobbied regulators to loosen the grip of Apple and Google on the sale of apps for phones running their operating systems.

“We’re very happy to be on the verge of launching our games on iOS and Android, enabled by Europe’s new DMA law,” Epic’s chief executive Tim Sweeney told journalists from the company’s office in Sweden.

The EU’s new law, known as the Digital Markets Act (DMA), …

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