How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos

Is Kamala Harris campaign editing news headlines in Google ads? [Video]

Categories
Public Relations

Harris’ campaign has launched Google ads that link out to news outlets’ websites, but feature edited headlines with pro-Harris messages. Google says this is allowed.

AllSides, a company that estimates perceived political bias of news outlets’ content, claimed on social media that Kamala Harris’ presidential campaign is misrepresenting news articles in Google search to make them appear like endorsements.

In a thread on X posted on Aug. 13, AllSides provided examples of what it says are Harris campaign ads that “masquerade as news articles with a clear pro-Harris slant.” The campaign is editing the articles’ headlines and preview text to make it appear as if the news outlets are supporting her candidacy, AllSides claimed. 

Axios and other news outlets also reported on the Harris campaign ads featuring news articles with edited headlines and descriptions. Those reports prompted other viral online posts about the Harris campaign’s Google ad practices. 

“EXPOSED: Harris Campaign caught running PAID ADS on GOOGLE with FAKE …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads