18 Secrets You Didnt Know About Nonprofit SMS Marketing [Video]

Psst, we have a secret—18, actually—all about nonprofit SMS marketing. Through our 14 years and counting in the mobile marketing industry, we’ve learned the SMS ins and outs, the tricks of the MMS trade, and the unique ways to help you transform your campaign from one of many to one of a kind.

What Is SMS and MMS Text Messaging?

Before we share those secrets, let’s review some basics about SMS and MMS text message marketing.

SMS text message marketing is a relatively new form of nonprofit fundraising and marketing with significant advantages over traditional communication and promotion methods. The average open rate for email newsletters is only about 22.71%, and the average click-through rate of 2.91% is even more dismal. SMS and MMS text messages boast far more impressive numbers. For example, more than 90% of text messages are read within three minutesof being received, making it a powerful tool to add to your …