‘It Ends With Us’ and How Hollywood Covers up Celebrity Fallouts [Video]

While It Ends With Us grossed $50 million in its opening weekend, rumors of a fight between its stars have overshadowed the film’s early success.

Justin Baldoni, the actor and filmmaker who both starred in and directed the production, has hired an experienced crisis public relations manager amid rising speculation that he and co-star Blake Lively have clashed.

While Baldoni praised Lively in a recent interview with Entertainment Tonight, the film’s leads have not made any joint appearances at promotional events leading up to its release. While co-stars are not always joined at the hip, the absence of a photograph or interview clip of Baldoni and Lively together is a bizarre sight, as leading co-stars usually market their project together.

Newsweek reached out to Baldoni and Lively’s reps for comment on Friday afternoon.

Melissa Nathan, Johnny Depp‘s former crisis manager who specializes in reputation management and publicity, is now said to have been tasked with saving both the film and its stars …