GUINNESS MAKES ITS PREMIER LEAGUE DEBUT WITH BIGGEST-EVER GLOBAL CAMPAIGN THAT CELEBRATES OUR LOVE FOR THE BEAUTIFUL GAME [Video]

As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League.

The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the seventh consecutive half-year. The campaign will feature four new adverts, global out-of-home advertising, ‘Lovely Game for a Guinness’ creative in pubs and retail outlets, sponsorship of the Premier League’s Goal of the Month award, and a fleet of 20 tankers bringing the beautiful beer to the beautiful game.

Premier League legend and top goal scorer, Alan Shearer, teamed up with Guinnessto unveil a fleet of customised Guinness tankers representing all 20 Premier League clubs, which left the St. James’ Gate Brewery in Dublin to deliver Guinness and Guinness 0.0 to pubs ahead of the opening …