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Complicated app settings are a threat to user privacy [Video]

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Mobile Marketing

Default privacy settings in popular mobile apps seem like a convenience, allowing you to use a single setting to control the level of privacy – who can see which actions you take – across all of the app’s functions. But default privacy settings are also a potential risk to your privacy.

The U.S. app market generated US$44.9 billion in 2023, with smartphone users spending 217 billion hours on their apps. The growing popularity of mobile apps can be attributed to their convenience, ease of use, connectivity and flexibility.

For instance, Venmo, a popular peer-to-peer payment app for iPhone and Android users, lets users send and receive money from anyone with a Venmo account. It is particularly convenient when dealing with transactions that involve multiple people or groups, such as splitting bills.

However, mobile payment apps like Venmo present unique challenges. They combine financial transactions with social media, a blend that can significantly increase privacy risk, especially when …

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