Credit Unions Highlight Non Profit Values in New Campaign from Core [Video]

Core has rolled out the latest iteration of its campaign for the Irish League of Credit Unions (ILCU) called “For You. Not Profit.”

According to Core, the latest campaign is a “testament to credit unions’ commitment to enhance the connection that people of all ages and backgrounds feel towards the credit union movement, with the ultimate goal of strengthening the brand.”

This latest campaign builds on the early success of the “For You. Not Profit” platform which was launched in 2023 and it will roll out across TV, Radio and Online Video.

The campaign has been delivered by Core Full Solutions, involving a diverse team from across Core including creative, strategy and media buying, in collaboration with the Irish League of Credit Unions Brand and Member Experience Team and Rubber Duck Productions.

According to Robert Potts, executive creative director with Core: “The credit union has always put people before profit …