Irish Creative Agencies Collaborate to Solve the Brief of a Lifetime [Video]

Creatives, planners and strategists from 10 different Irish agencies have come together to answer the brief of a lifetime for Good Life 2030 Ireland, with ‘The Future’ as the client.

The brief is to create a campaign in response to recent research carroed out for Good Life 2030 around what it actually means to live a “good life.”

At an event hosted by Purpose Disruptors and THINKHOUSE; representatives from HAVAS, Publicis Dublin, Core, Verve/Showrunner,TBWA/Bolt, Droga5, Folk VML, Bonfire, THINKHOUSE and The Public House came together to reflect on the role of the marketing, media and ad industry in supporting a thriving future, where we all live and work more sustainably. The collaboration is also supported by GroupM with further agency partners likely to come on board over the coming weeks.

The collaboration saw some of Ireland’s finest creative directors, strategists, planners, and client directors spend a full day at IMMA …