SodaStream remixes Salt-N-Pepa classic for new campaign, via HeimatTBWA [Video]

Sparkling water brand SodaStream has rolled out its international campaign – ‘Push it real good!’ – in the Australian market.

Reimagining the 1986 classic ‘Push It’ by American hip-hop act, Salt-N-Pepa, the 360° campaign mirrors the brand’s ‘Push for Better’ position – an ethos that was adopted in 2022 and expanded upon with ‘If you can dream it, you can stream it’ in mid-2023.

Developed by Germany-based advertising agency, HeimatTBWA The Disruption® Company (Düsseldorf), the campaign was designed to evoke the above-mentioned position in a visually creative way.

The main creative work – a 30-second commercial shot in Croatia and directed by Jacquline Hochmuth, Lars Knorrn and photography director, Nikita Kuzmenko – showcases the energy and spirit of SodaStream’s bubbly beverages in a world filled with dancing, mixing and drinking – and it all comes about with a simple push of a button.

“We are thrilled to launch our new Push it real good! campaign …