Impact of Live TVs Audience Spikes for Programmatic: Spectrum Reachs Groysman Beet.TV [Video]

Live TV events like sports and breaking news drive huge concurrent viewership spikes, representing great opportunities for advertisers to achieve broad reach.

Now the programmatic advertising systems bidding for those ad slots in real-time are working to keep pace with that opportunity,.

That is according to Alex Groysman, VP of advertising product development at Spectrum Reach, the advertising and sales division of Charter Communications.

“When we start looking at viewership patterns during prime times, as an example, we start seeing that our supply grows almost exponentially from low viewership times because people are coming to watch television as families, communities,” Groysman says in this video interview with Beet.TV.

“Oftentimes in the programmatic space, we see a plateau effect. The buyers aren’t able to always keep up, or rather the systems the buyers are using are not always able to keep up with the supply as it scales.”

Groysman says the …