How Mark Green convinced Susan Coghill to help fund Play it Safe [Video]

“We just didn’t think we could do it. Then Mark Green, to his credit, said, ‘Look, I can get you a little bit more money.’”

Accenture boss Mark Green convinced Tourism Australia CMO Susan Coghill to chip in to boost the production budget for Play it Safe – the Cannes Grand Prix-winning, Tim Minchin-fronted film created for the Sydney Opera House’s 50th birthday.

Michael Ritchie is the managing director and co-owner at Revolver, the production company behind the work. Speaking at This Way Up, the Advertising Council of Australia’s festival of creativity, Ritchie said the team knew it needed an eight day shoot for a film of its scale and ambition, but the budget wouldn’t support it. “No offence, but the budget wasn’t very big,” Ritchie said.

As it was, director Kim Gehrig had flown herself out. Revolver had invested all its fees “plus some to actually make …

Tags Ad Campaign, Ad Strategy, Advertising, Digital Marketing, Strategies