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How sizzling storylines, fabulous fashion and homegrown hunk made us fall for Emily In Paris ahead of fourth series [Video]

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Global Marketing Strategies

AFTER two weeks as the glorious backdrop for the Olympics, the French capital will swap record-breakers for its resident romcom.

Tomorrow, Netflix hit Emily In Paris returns for its fourth series and is set to smash a few records of its own.

This week, Netflix hit Emily In Paris returns for its fourth seriesCredit: © 2024 Netflix, Inc.

Last year 118million hours of season three were watched in seven days, and in 2022 it was crowned the streamer’s most-watched show.

The romantic comedy-drama follows US advertising exec Emily Cooper as she moves to Paris for a big career break and struggles to navigate the intricacies of French amour.

But when it launched in the middle of 2020’s pandemic, it was “ambient TV” at best.

A mindless watch, it left many viewers with little more than an itch to book a mini break.

In France it was largely ridiculed, as Parisians bemoaned the city being …

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