Luke Combs, Lenny Kravitz, Shaboozey, Quavo, headline ESPN’s college football campaigns [Video]

ESPN has unveiled a series of marketing campaigns ahead of the 2024-25 college football season, aligning with the expanded College Football Playoff and recent conference realignments.

These campaigns, spanning the SEC Network, ACC Network and “SEC on ABC,” feature collaborations with prominent musicians Luke Combs, Shaboozey, Quavo and Lenny Kravitz. Each artist brings a unique sound to the promotion of college football, reinforcing ESPN’s strategy to energize fans and build anticipation for what promises to be an electrifying season.

ESPN notes the campaigns are designed to resonate with diverse audiences while celebrating the traditions and rivalries that define college football.

“SEC on ABC” features Quavo and Lenny Kravitz

As SEC football expands its presence on ABC, ESPN has launched the “How It’s Done” marketing campaign, featuring a collaboration between hip-hop …