Orchestrating a Vibrant Campaign Strategy “A ” [Video]

Creativity has no limit and that’s why many campaigns leave their marks in the marketing and advertising sector. Any brand needs to hammer on its USPs in its campaigns for the audience to know and remember, but most importantly to present the message creatively so it doesn’t become redundant and gets forgotten easily. You might generate a smart idea for a campaign, but when you start taking action you might find out that the idea is not suitable or not creative enough for the audience to understand, enjoy, and remember. Samsung created a very smart campaign with a clear message and smart direction that serves the brand very well.

The Power of Music: Samsung’s Energetic Campaign

The campaign took a youthful direction with the song and its words. The song was energetic and here comes the importance of jingles. Many campaigns are remembered nowadays for their jingles and how nice their songs were. The song does position …