What is Storytelling in Advertising? Why and How it Wins [Video]

Most people put a high priority on being logical about the decisions they make. However, unless you’re actually a computer, the simple fact of the matter is: every human decision is influenced by emotion.

This is why stories sell.

Stories communicate messages in highly specific and emotionally impactful ways. They’re memorable, and they give us something to identify with and hold on to. Statistics tell us what the reality is—stories tell us why it matters and why we need to care.

Storytelling is an essential part of any good marketing campaign and if you want to build your business, it’s something you’ll want to master (or hire someone to take over for you). With that in mind, let’s take a close look at why you need brand storytelling and how to effectively use storytelling in marketing.

Why Brand Storytelling Matters

Which will you remember more: a chunk of statistics about how fast response times can save lives in the ER or the …