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The Day Fear Changed: The Legacy Of P.T. [Video]

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Global Marketing Strategies

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PT, the playable teaser for Silent Hills, is celebrating its 10-year anniversary today, August 12, 2024. Below, we look back at how even as a demo, it impacted the survival horror genre.

Nobody thought much of a new horror title from an unknown studio called 7780, dropped in right as Hideo Kojima was finishing up on stage at Gamescom on August 12, 2014. Mostly, it was just cool they were introducing a game using a “playable teaser”–an idea that, by itself, does deserve to happen more often.Some hours later, it became clear August 12, 2014 was the day horror in video games would be changed for years to come.

On August 12, 2014, players who downloaded P.T. booted up the game and began their long walk to perdition, through a recursive hallway. …

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