AT&T ordered to halt misleading ads about satellite-based calling that doesn’t exist [Video]

Man your battleships: T-Mobile and AT&T are already firing shots at each other in their war to be the first carrier to provide satellite-to-cellular coverage. Although neither company has a publicly functional service yet, AT&T is already promoting its technology. T-Mobile fired back by filing a complaint with regulators saying its rival’s marketing is dishonest and misleading. Officials agreed.

Regulators have ordered AT&T to cease running advertisements that falsely claim it is already providing satellite-to-cellular coverage. The telecom giant’s marketing campaign sparked controversy, particularly with rival mobile provider T-Mobile, which challenged the ad’s veracity through the advertising industry’s self-regulatory body, the BBB’s National Advertising Division (NAD).

Plans are already in place for AT&T to offer Supplemental Coverage from Space (SCS) through a partnershipwith AST SpaceMobile. This Starlink competitor aims to provide smartphone connectivity via low-Earth-orbit satellites. However, AST’s initial …