The Future of Search Advertising Trends [Video]

Search advertising has been a cornerstone of digital marketing for over two decades, with Google dominating the landscape and setting the standards for how businesses connect with consumers online.

However, as we approach 2025, the search advertising ecosystem is undergoing a seismic shift, driven by major developments that are set to transform the industry, such as Google’s innovative Search Generative Experience, the rise of TikTok as a primary search engine for Gen Z, and the increasing usage of platforms like Reddit and Quora for answers. 

Let’s take a look at these and other key trends and developments that are poised to define the future of search advertising in 2024 and beyond.

1. Let’s Start with Google 

Google remains a dominant force in search and its innovations continue to shape the entire search advertising landscape. The most significant development in recent times is the introduction of the Search Generative Experience (SGE):

Launched in 2023, SGE represents …