CANNES — Charter’s Spectrum Reach is challenging perceptions about cable’s decline, leveraging a massive streaming inventory and local market dominance. The company’s EVP David Kline said that Spectrum Reach trails only Hulu in streaming impressions nationally, despite limited market coverage. With AI-powered creative solutions and granular targeting capabilities, Spectrum Reach says it is attracting both national advertisers and local businesses to TV advertising.
Panel: Aggregating Audiences to Navigate a Fragmented TV Landscape
- David Kline, EVP, Charter; President, Spectrum Reach
- Moderator: Mike Shields, CEO, Shields Strategic Consulting
Global Leadership Summit: Streaming TV & Digital Video – June 19, 2024.
You’re watching coverage of Global Leadership Summit: Streaming TV & Digital Video, a Beet.TV Leadership Series at Cannes Lions 2024 presented by DIRECTV Advertising, Spectrum Reach, TripleLift & Wurl. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.
![How to Get More Mileage From Your Existing Content [Video]](https://marketingprohub.com/wp-content/uploads/2024/06/mp_574580_0_repurposingcontenthowtogetmorebysiquanongcontentmarketingjpg.jpg)
![Toronto real estate: Condo sales were down nearly 20 per cent in second quarter [Video]](https://marketingprohub.com/wp-content/uploads/2024/07/mp_613233_0_torontocondos169607431720739259866jpg.jpg)
![Apple begins work on iOS 19 update codenamed Luck and more [Video]](https://marketingprohub.com/wp-content/uploads/2024/06/mp_578134_0_whendoesios174comeout1jpeg.jpg)
