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Political Ad Spend Grows, But at Slower Pace Than Before: Brian Wieser
In an election year that is seeing two former presidents vying for the White House again, political advertising is still massive – but not growing at quite the same pace as before. Political polarization in American society is limiting the number of persuadable voters. And, although fundraising has grown, it is not expanding at the […]
Spectrum Reach’s Kline On Navigating A Fragmented TV Landscape
CANNES — Charter’s Spectrum Reach is challenging perceptions about cable’s decline, leveraging a massive streaming inventory and local market dominance. The company’s EVP David Kline said that Spectrum Reach trails only Hulu in streaming impressions nationally, despite limited market coverage. With AI-powered creative solutions and granular targeting capabilities, Spectrum Reach says it is attracting both […]
Cannes Lions Festival of Creativity to Host “Beet Art 2025”
Cannes Lions agreed to host an exhibition of Beet-themed art installed outside Le Palais during the Cannes …
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