T-Mobile protest leads to alteration of misleading AT&T satellite calling commercial [Video]

Did you know that AT&T customers can take advantage of groundbreaking satellite calling technology out in the wild already? You didn’t? Well, that might be because… that’s not actually true. Not yet, at least. Not for the carrier’s “regular”, unfamous subscribers, and not even for a Hollywood superstar with a net worth of $200 million.

T-Mobile 2 – AT&T 0

Misleading, confusing, and generally uninspired ads are, let’s be honest, as old as time, and while most such faults typically go unchallenged, US companies can complain to the National Advertising Division (NAD) when they feel their competitors may have stepped over an imaginary line.

That’s exactly what T-Mobile did a little while back in regard to an AT&T commercial titled “Epic Bad Golf Day”, which the NAD ruled on just last month. The ruling “recommended” the operator at fault “discontinue or modify” a marketing claim that seemed to suggest Supplemental Coverage from Space, aka SCS, aka satellite calling is …