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HoneyBaked expanding its footprint in Mass. with new stores in Worcester, Eastern Mass. [Video]

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Public Relations

The HoneyBaked Ham Company is set to more than double the number of locations it has in Massachusetts, with four new locations coming to the Bay State: in Springfield, Worcester and Eastern Massachusetts.

All four locations are being opened by Tom McGwire, a great-grandson of the brand’s founder, Harry Hoenselaar. The locations in Worcester and Eastern Massachusetts were announced last month, while the Springfield location was part of a deal announced last fall, according to a pair of press releases from the company.

McGwire already owns two existing locations in Connecticut and has plans to open two Rhode Island stores.

In a statement announcing the new locations, McGwire reflected on the role the brand has played in his family, saying he was “thrilled to continue growing its legacy.”

“Our experience since signing our initial deal has been nothing short of spectacular,” he said in the release. “The entire leadership team …

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