Brand building and why it’s important to the success of your startup [Video]

You’ve planned everything meticulously and you’re raring to go. Your product is ready to launch with your price point set and a growth strategy in place. But have you nailed down how you’re going to compete with the other companies already dominating the market and attract investors further down the line?

Product readiness and price positioning are a great start, but investing time and a little money in proper branding is crucial before hitting the launch button. 

Why branding is important for startups

When we talk about branding for startups, we’re describing a process of discovering a company’s identity and finding the most effective way of presenting it to the world so it stands out and attracts like-minded consumers.

A brand is built from several elements that create a distinct impression in consumers’ hearts and minds. Those elements include your brand name, colours, logo design, your brand voice and tone, messaging and much more. Agencies providing branding services for startups help companies …