3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Apple makes changes to App Store after EU warning [Video]

Categories
Global Marketing Strategies
Apple was the first ever tech firm to face formal accusations under the EU’s new law known as the Digital Markets Act.Photo: Lionel BONAVENTURE / AFP/FileSource: AFP

Apple on Thursday announced changes to its App Store after the European Union accused the iPhone maker of breaking the bloc’s landmark new digital rules.

The EU said the App Store terms prevented app developers from freely steering consumers to alternative ways to pay, making Apple the first ever tech firm to face accusations of breaching a new law known as the Digital Markets Act (DMA).

Now Apple says there will be changes to comply with the DMA to address the findings of the European Commission, the EU’s powerful antitrust regulator.

Brussels at the time said developers could only steer customers through a link in their app that redirected the user to a web page to conclude any contracts.

Regulators said Apple …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
5 Steps to Creating Successful Ads