How Caraway Non-Toxic Cookware Grew 500% in Just Four Years [Video]

There is no exact roadmap for successfully launching a new product in a crowded space, but Entrepreneur+ members recently had the chance to sit in on an incredibly enlightening webinar with Jordan Nathan, founder of the non-toxic kitchenware brand Caraway, who shared the strategies for product development and marketing that he’s used to grow the company’s annual revenue by over 500% in just four years.

Over the course of the conversation, Nathan covered both the big and small picture thinking pivotal to Caraway’s success. Watch the full webinar below and read some of the key takeaways, which have been edited for length and clarity.

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Entrepreneurial origin story

“We launched Caraway back in 2019. I had experience in the kitchen industry and launched a lot of products prior to that. I had a very scary experience when I accidentally overheated a Teflon frying pan during a product test and got Teflon poisoning from the fumes. So I …