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Augmented Reality in Creating Social Media Apps Experience [Video]

Categories
Global Marketing Strategies

The AR technology revolutionizes the world of mobile-phone users as it introduces the social-media apps with user-specified features, and keep people well-connected.

Introduction

The name Snapchat is synonymous to Augmented Reality. These days, people mistake Snapchat for being the sole representative of ‘Augmented Reality’ due to its immense popularity. Snapchat’s popularity also attests to augmented reality’s popularity in today’s world. This utilitarian technology simplifies a variety of tasks in different fields. Hence, it is important to learn about the basics of Augmented Reality technology. It combines the elements of virtual world with ‘real world’ scenarios to improve an individual’s social experience. The ‘mixed reality spectrum’ heightens the visual and auditory senses. This article explains AR’s implementation in ‘real world’ scenarios and its usefulness for social media apps.

Augmented Reality Definition and Method of Working

Definition

The Augmented Reality uses digitally rendered images. It superimposes the images onto the background/elements of real world. The superimposing of digitally rendered images creates …

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