A spokesman for Landmark Theatres is calling Sunday’s coming closure of the Chez Artiste arthouse cinema unfortunate but economically necessary.
“We’re not happy about it,” Landmark Head of Brand/Marketing Mark Mulcahy told The Denver Gazette. “We’re as sad about this as anybody else in the community.”
So, why is this happening?
Short answer: Butts in seats.
Longer answer:
“There are a lot of factors that play into a decision like this, but the main one is the way studios are releasing films post-COVID,” Mulcahy said from West Hollywood. “Studios are now streaming their films much more quickly after their theatrical releases, which diminishes their window of economic opportunity at bricks-and-mortar movie houses like the Chez Artiste.
“Especially art films.”
In the before times, studios typically designated a promising art film for …