Podcast: Franchise Growth Insights on School for Startups Radio with Mark Siebert [Video]

In this episode of “School for Startups Radio,” Mark Siebert, CEO of iFranchise Group, discusses the evolution of franchising beyond traditional sectors like fast food into diverse industries including medical and home services. He shares insights into the broadening appeal of franchising as a growth strategy that leverages other people’s capital for expansion. He emphasizes the necessity of focusing on return on investment (ROI) rather than merely on sales figures, advising that franchisees should target a minimum of 15% ROI after deducting salaries and royalties. Siebert’s expert insights are invaluable for anyone exploring the intricacies of franchising, illustrating how to leverage franchising as an effective expansion strategy across various industries.