Suzuki defies category conventions with Best Kept Secret on the Road Marketing Communication News [Video]

The campaign for the launch of the Suzuki Swift is the first from TMW following its appointment

Announced today, Suzuki has unveiled its integrated campaign for the new Suzuki Swift.

Created by integrated creative agency TMW, the campaign builds upon the brand’s Good Different platform. Whilst other automotive ads have become increasingly formulaic, Suzuki and TMW have built a campaign that stands out from the sea of sameness, with a fun and audacious creative idea that hides the product instead of heroing it.

Running across TV, digital, OOH, social and radio, the work focusses on the idea that the Suzuki Swift is the ‘best secret on the road’. Only a small number of drivers own one, and those who do would rather keep it that way.

Just as there’s magic in being in the know about a fantastic local restaurant, Swift drivers are happy to enjoy their little secret; a small car, packed with style, tech and …