AI in Marketing: An Interview with Sue Anne Lim [Video]

Welcome to Lex Novus, where we discuss issues in the intersection between tech, law, policy and ethics.

In this episode, I sit down with Sue-Anne Lim, an industry leader in the field of communications, to explore the fascinating and evolving landscape of AI in Marketing.

Join us as we discuss topics such as (full chapters listed below):

Persuasion vs. Manipulation: Is AI in marketing shifting the balance from traditional persuasion to subtle manipulation? We delve into the ethical implications and the fine line marketers must navigate.

Regulation Needs: With AI’s growing influence in marketing, what kind of regulations should be in place?

Internal Management of AI Tools: How can organizations effectively manage AI tools within their teams? We explore best practices for integrating AI into marketing strategies while maintaining control and oversight.

Accountability in AI Usage: Who is accountable when AI tools go awry in marketing campaigns? We discuss the importance of transparency and responsibility in the deployment of AI technologies.

Ethical Use of Digital Marketing Platforms: What does it mean to use AI ethically in digital marketing?

00:00 Introduction
2:37 Is AI allowing marketing to move from persuasion into manipulation?
8:19 Transparency – where do you draw the line?
14:06 Standards and guidelines within the Malaysian marketing sector
16:18 Protection of children in online marketing
23:19 Data exploitation and consent
31:13 Data brokerage and accountability
40:53 Profiling in the marketing sector and nudging
50:18 Using technology that may be socially questionable for marketing
56:11 Can the marketing sector exert influence for change?
58:54 Using AI tools internally in an organization – things to consider
1:06:49 Considerations for future technologies in the marketing sector
1:13:06 Resistance to change within the industry and changing mindsets

This conversation is a must-watch for anyone interested in the intersection of AI, marketing, and ethics. Whether you’re a marketing professional, business leader, or simply curious about the future of digital marketing, you’ll find valuable insights and thought-provoking ideas in this interview.

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📢 Join the Conversation:
Share your thoughts in the comments below. How do you see AI shaping the future of marketing? What regulations do you think are necessary? We’d love to hear from you!