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NASCAR News: This South American Country Could Host A Cup Series Race In 2026 [Video]

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Event Marketing and Sponsorships

São Paulo, Brazil is making moves to host a NASCAR Cup Series race in the 2026 season.

Key officials including Tarcísio de Freitas, the Governor of São Paulo, and Ricardo Nunes, the Mayor of São Paulo, met with NASCAR representatives to discuss hosting a NASCAR Cup Series race in the future. The proposed event, headlined The Clash, could potentially be held in São Paulo for the 2026 NASCAR preseason.

Tom Dannemiller, NASCAR’s representative in Brazil, and Pete Jung, NASCAR’s Chief Marketing Officer, among other officials from both state and municipal levels, were also present for the meeting.

If the plans come to fruition, it would mark the first NASCAR Cup Series race in Brazil and across South America. Local familiarity with NASCAR comes from the NASCAR Brazil series.

A general view of racing during the NASCAR Cup Series Brickyard 400 at Indianapolis Motor Speedway on July 21, 2024 in Indianapolis, Indiana. …

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