Prizes offered to get Utahns to conserve more water [Video]

MILLCREEK, Utah — In an effort to get more residents to conserve water, Millcreek city leaders are launching a game.

The city has agreed to participate in a pilot project with WetX, a tech company focused on water management. They’ve designed “Water Heroes,” a platform that tracks water usage at homes. It’s like a video game in its design — with incentives and prizes to use less water.

“We use game design principles to build out an experience that makes water conservation fun for anybody,” said Justin Whittaker, WetX’s senior vice-president for product development.

Funded with a grant from the Governor’s Office of Economic Opportunity, WetX created Water Heroes as a way to get residents more on board with recognizing how much water they use and find ways to conserve.

“We can track their current water usage versus historical water usage,” Whittaker said. “As the user saves water in the current …