With more businesses going online, customers’ inboxes buzz non-stop with marketing emails that may not get opened, especially during the Holidays.
Therefore, the need to integrate SMS marketing into your overall marketing strategy for a better return on marketing investment and message deliverability.
As per a Forbes report, SMS marketing shines with a near 100% deliverability rate and a 98% average open rate compared to email marketing.
While you may not consider SMS marketing a standalone marketing campaign, it works best to integrate it into other marketing efforts for the best results.
Here are a few marketing statistics showing the need to integrate SMS marketing into your overall marketing strategy.