3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

A new study shows that men are terrible at giving medical advice online [Video]

Categories
Integrated Solutions Offering

It’s a familiar experience: You wake up feeling a little off with a slight headache and some sniffles. Or maybe you started on a new medicine, and you’ve noticed a small rash developing. Looking for some quick answers, you fire up your browser and waltz over to WebMD. This isn’t always an advisable move, of course — you’re better off consulting your doctor about health questions than you are a website and randos on the internet — but listen, sometimes you just need a quick reassurance that you’re not falling apart. Regardless of what brought you there, if you do land in the comments section looking for some minor medical advice, here’s one weird trick for getting decent insights: Look at what women are saying, and ignore the men. Seriously.

A recent studyon gender and drug recalls found that WebMD reviews from women were an early predictor of quality issues with drugs that later led to a product recall. …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads