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Paris Olympics 2024: Manu Bhakers Team Takes Action Against Non-Sponsor Brands Encashing On Her Bronze Success [Video]

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Event Marketing and Sponsorships

Moments marketing is a cash cow for brands and what better moment than to encash sharpshooter Manu Bhaker’s historic dual bronze win at the ongoing Paris 2024 Summer Olympics. Manu bagged her first bronze at the women’s 10 meter air pistol event and the second one with Sarabjot Singh in the mixed event. With her two consecutive bronze wins, she scripted history as the first Indian woman to clinch two medals at the grandest sporting spectacle. She is also the first Indian to bag two medals in the Olympics since India’s independence in 1947. With her resounding success brands are chasing her to share her fame. Several brands are also making social media congratulatory posts, whilst sneaking in their products and deliverables. Per reports the team of the 22 year old olympian has slapped these brands with legal notice for infringing on Manu’s personality rights over the use of her …

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