AI Accelerates Ad Optimization from Months to Days: Silverpushs Waxman Beet.TV [Video]

CANNES — The transformative power of AI is accelerating advertising optimization at a rapid pace, reducing the time it takes to understand campaign performance from a month to just 72 hours.

“One of the most incredible transformations that I’ve seen is the acceleration of the output,” says Kyle Waxman, EVP of North America at Silverpush, in this video interview with Beet.TV.

“Not even that long ago, it would take a month to kind of figure out what was going on, how the campaign was performing, what you should optimize into and optimize out of.”

But now, Waxman says, AI can help forecast what is going to work and what is not in a significantly shorter period of time. This granular level of sophistication means advertisers can spend their money better, align their ads more effectively, save time, and get more information on what is actually happening with their campaigns.

Silverpush is a marketing technology company specializing in …