Brands Can Offer Many Shoppable Moments to Travelers: Tripadvisors Christine Maguire Beet.TV [Video]

CANNES – Going on a trip typically immerses consumers in multiple steps of planning, researching, budgeting, booking and finally setting off. Each stage of this consumer journey is an opportunity for brands to create a shoppable moment for a highly engaged audience.

“We look at the travel journey as really fluid across all of the different things that you can do, and then all of the elements of commerce that are integrated in,” Christine Maguire, global vice president, commercial business at travel-review platform Tripadvisor, said in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity.

“Shopping and trying your new ‘alc bev’ or Aperol spritz, looking at different beauty products and things that you want in-destination and then all of the other aspects surrounding travel: we look at it as one of the most valuable purchases that you’re going to make in the …