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Olympic FanFest takes over downtown Calgary [Video]

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Marketing Technology

Stephen Avenue has transformed into a central hub for Olympic fans to unite and support Team Canada at the 2024 Paris Games.

Road blocks are in place to allow fans to experience the Calgary food scene and take in the Olympic Games as they happen.

This is the first time the Canadian Olympic Committee (COC) has hosted a FanFest for the Games and the opening weekend is in Calgary before it moves on to Toronto and Montreal.

“Best place to come and watch all the competition,” said three-time Olympian and program manager of athlete marketing and Olympic legacy for the COC, Émilie Fournel.

“Big screen, lots of cheering happening. There’s also so many different things you can try. … We have booths to try, different sports, breakdancing, soccer, basketball, gymnastics.”

Fournel says this event is already proving successful.

“First time ever that Team Canada is putting on a FanFest in Calgary,” she said.

“Seemed like the perfect opportunity. …

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