Youi appoints Scott Villiers fan-sponsor for ‘Footy. Made by Fans’ [Video]

Youi has announced it will hand over the keys to its Brisbane Lions sponsorship to diehard Lions fan Scott Villiers, appointing him as ‘fan-sponsor’ for the upcoming Round 21 clash against St Kilda.

This move is the latest phase of the national insurer‘s campaign, Footy. Made by Fans, led by Youi’s in-house marketing team in partnership with M&C Saatchi Sport & Entertainment.

Youi’s Footy. Made by Fans campaign launched earlier this year, celebrating the unsung heroes of the game by giving footy fans a prominent role in creative partnership across TV, digital, contextual OOH, and audio.

M&C Saatchi Sport & Entertainment (part of M&C Saatchi Group) leads content production and PR. Youi’s internal agency provides brand oversight, and the Brisbane Lions supports the partnership.

As part of his fan sponsor duties, Villiers will receive access to Youi’s usual gameday assets and custom branding with his …