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Interview: Tom Pidcock & Pinarello’s MTB Product Team on Developing a Pure XC Race Bike & More [Video]

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Strategic Partnerships and Alliances

Hosts: Sarah Moore & Brian ParkGuests: Pinarello’s Federico Sbrissa & Federico Meneghetti

Pinarello, founded by Giovanni Pinarello in 1952, has a long and winning history in road cycling, with a record fifteen Tour de France overall wins. Seven decades later, with Giovanni’s son Fausto at the head of the company, the Italian brand has a renewed focus on mountain bikes due to their long-term partnership with the Ineos Grenadiers (formerly Team Sky) and the team’s lengthy contract with Olympic mountain bike champion and multi-discipline star, Tom Pidcock.

Brian Park and I sat down with Federico Sbrissa, Pinarello’s Chief Marketing Officer and Federico Meneghetti, the R&D Engineer on the mountain bike project just after Tom Pidcock took the win at the Nove Mesto World Cup at the end of May. We talked about why Pinarello decided to make a mountain bike after a decade without one, how their prototype mountain bike …

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