A deep dive into the HubSpot frequency cap feature [Video]

What do you think happens when a person receives five emails from the same company in just one week? You guessed it: un-subscribe. In this blog post, we run through HubSpot’s email send frequency cap. Learn how it protects you from the dreaded unsubscribe button while helping you improve customer engagement. 

Email marketing can often be seen as the old dud of digital marketing strategies. With everything from video, chatbots and AI entering the scene, sending emails to your customers or prospects can be seen as the lesser option when it comes to grabbing your buyer’s attention. 

However, a 2017 study on the State of Email Marketing, found that email marketing was in fact worth taking seriously – marketers rated email marketing as the most effective digital media channel over SEO, Paid Media and Social Media. 

This data points towards email marketing being a pivotal part of your marketing and sales strategy. However – like any good thing – too …