Mundane millions! How ‘bore-fluencers’ are taking social media by storm sharing clips of every day tasks – and raking in the cash [Video]

09:57 EDT 22 Jul 2024, updated 10:04 EDT 22 Jul 2024

Influencers are known for their expensive lifestyles and lavish holidays – but now social media scrollers are flocking in their droves to people who show off the mundane as well.

So-called ‘bore-fluencers’ are enjoying a meteoric rise on social media as they rake in fortunes filming mundane tasks.

Three of the UK’s most successful ‘bore-fluencers’ joined Alison Hammond and Joel Dommett on the This Morning sofa to talk about their successful platforms and revealed how they make money from the unconventional content.

Samuel Wolfenden, who is a West Yorkshire Farrier, films himself cleaning, trimming, and shoeing horses’ hooves and has gained 780,000 followers on Instagram and 388,000 subscribers on YouTube.

Meanwhile Yves Way, from Surrey, managed to turn his pressure washing business into a social media phenomenon, while Rhia Fay earns a six-figure salary from opening and playing with children’s toys online.