Can Curvv pull off a ‘Coupé’ in Creta-Seltos segment? In Conversation with Martin Uhlarik @odmag [Video]

Tata Curvv EV prices will be announced on 7th August and while we wait here’s a chat with Martin Ulharik, the man behind the bold curves seen on the Tata Curvv.

00:30 -Trend Of Coupé-Styled SUVs

02:18 – Tata Motors’ Designing Strategy

03:30 – Role Of Investments In Designing Cars

04:42 – Decoding The Designing Process

06:15 – Challenges In Designing

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