Playbook for B2B SaaS Marketing in Tough Markets [Video]

The business-to-business software-as-a-service (B2B SaaS) market is more challenging than ever, and companies must deal with it with resilience and strategic agility. Prateek Panda, a leader in the industry, shares his insights on how the key to weathering these storms lies not in the marketing budget size but in the foundational strategy’s efficiency and strength.

Panda’s extensive background as a founder, advisor, and marketing leader is rooted in B2B SaaS marketing. He founded The TechPanda, a digital media publication covering startups and venture capital in India, which was later acquired.

He also co-founded Appknox, a security solution that helps companies secure their mobile apps worldwide. Over the past several years, Panda has led marketing efforts for high-tech startups. His blend of hands-on leadership and track record of driving business growth positions him as a valuable resource for companies navigating the complexities of the current environment.

Establishing a Robust Foundation

A product’s value proposition must shine …